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📍 Barrie, Ontario, Canada
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<aside> 👋 For 16 years I have been working with brands and helping them to connect with customers and grow! As a founding team member at four organizations, I have contributed to key milestones such as rebrands, exits, and IPOs, bringing strategic insight and operational expertise to high-growth environments. My skill set revolves around the science and practice of marketing and communications for small to medium-size operations. I can help you build and automate your marketing efforts and right-size technology to your specific needs.
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Your Google Business Profile is your digital storefront. I can help you build and optimize this profile, access local business directories to not only ensure your listings are voice search-ready (integrating with Amazon Alexa, Apple, Bing, and Google) but also helps improve your search rankings, and more.
Championing Answer Engine Optimization as the new necessary tool that should work together with your Search Engine Optimization strategy. Driving traffic to your website can be one of the lowest hanging fruits to capturing new leads and building community. I can help you to optimize your digital efforts through FAQ development, on- and off-page and local SEO, technical audits, keyword strategy development and landing page development.
There is no simple way to succeed in business today without a robust and well executed social media strategy.
I am highly skilled at content production, including technical writing and editing. I have been the primary content producer at companies in my last 4 roles and have continued to ghostwrite and edit for C-level executives in Advertising Technology and Marketing Consulting. I can help you to build a content plan, write or edit individual articles or lay out a strategy for publication.
Building a marketing plan is one part prioritizing (reads: budgeting), one part problem solving, and one part thinking differently about how to approach your target customer. An okay marketing strategy lines up all the ducks for the marketer / marketing team so that the business can appear to be running smoothly to the public. An excellent marketing strategy ties every single objective to a key result that is tied to the revenue of the business. Careful consideration of the industry and stakeholders here can ultimately make or break your businesses profitability.
I have built marketing automation and CRM systems at 3 different companies to date. Whether you are already working in a system that you think needs a redesign or you have never bridged the opportunity of automation, I can help you right-size a technology investment and set a foundation for effective communication with and intelligence of your customer base.
| Google Business / SEO / Social Media | Content Production | Marketing Strategy / Systems Consulting | |
|---|---|---|---|
| Time frame | Project-based | Project-based | 6 - 12 weeks |
| Works with | 1-2 people | 1-2 people | Stakeholders |
| Engagement | Booked calls / team messaging | Booked calls / team messaging | Limited |
| Investment | Project rate | Hourly rate | 4 to 5 figures |
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Bachelor of Commerce, Honours
Concentration in Marketing
Certificate in Corporate Social Responsibility (CCSR)
Certificate of Proficiency in the Spanish Language
2004 - 2008
Queen’s University, Smith School of Business, Kingston, Canada